Organization Schema.org: company, contacts, address and logo

Stable @id

Use a persistent identifier such as https://example.com/#organization. Other nodes can reference this ID instead of duplicating the complete organization object.

Name and URL

name should contain the real company name and url the official site. Do not confuse Organization.url with a product or service page URL.

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Organization example"
}

Contacts

telephone and email should match published contact information. When a company has multiple departments, ContactPoint can be clearer than taking an arbitrary phone number.

Address

PostalAddress separates locality, streetAddress, postalCode and country. Do not add a physical address when no reliable public address exists.

Logo

logo should point to a crawlable image of the company logo, preferably using an absolute HTTPS URL.

Relationships

WebSite.publisher, Article.publisher and Service.provider can reference Organization by @id, making the graph more compact and meaningful.